Malbec World Day 2015

1:46 PM Sandra Gutrejde 0 Comments

Malbec World Day is celebrated on April 17th every year. On the 2015 edition of Malbec World Day, more than 70 events will take place in 64 cities of 50 countries around the world to pay tribute to Argentina's flagship grape variety. All of them will feature three short films specially produced to get the audience to become better acquainted with the Argentine culture, and particularly with Malbec wine.

Wines of Argentina (WofA), the organization responsible for the image of Argentine wine worldwide, and selected Argentinean Cellars will be opening Malbec World Day celebrations in Buenos Aires on Wednesday April 8th and Thursday April 9th, with an open Fair featuring tasting of products and promoting the culture of the Argentinean wine at Plaza de las Naciones Unidas, Av. Figueroa Alcorta 2263, from 4 pm to 10 pm. For the benefit of the Children´s Hospital Ricardo Gutierrez.

The main event will be held on Friday, April 10th, from 7 pm to 1 am, at El Dorrego (Zapiola 50): "Lights, Camera, Malbec" is a fair targeted to 25- to 35-year-olds, who will have the chance to taste different styles of Malbec wines from various terroirs, indulge in the gastronomic delights offered by the food trucks, learn wine tips by listening to short talks and download free apps for iPhone and Android, including a list of all the wines and the option of clicking “Like” and adding them to their favorites.
Participants will also have the opportunity to attend to live music shows and watch the three short films that won the contest organized by WofA with the purpose of showcasing the Argentine culture and spirit to the world:
  CARRUSEL (Merry-go-round). Directed by Cristian Ludueña
  CORAZÓN VIÑATERO (Wine Grower’s Heart). Directed by Cayetana Vidal
  AMOR EN BARRICA DE ROBLE (Love in an Oak Barrel). Directed by Hugo Emilio Blajean
Admission tickets: AR$200 per person, on sale at

The same Lights, Camera, Malbec format will be used in New York (USA), Lima (Peru), São Paulo (Brazil), Mexico City, Bogotá (Colombia). Moreover, a number of events, including tastings, tango performances and food for journalists, buyers and special guests, will be held in over 64 diplomatic representations of 50 countries around the world, in collaboration with the Argentine Ministry of Foreign Affairs, International Trade and Worship and the provincial governments.
For more information on International Events, visit Malbec World Day official website.

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